Felena is a long-time entrepreneur and marketing maven. Her 20 year career has spanned from technology start-ups to digital marketing agencies. Some of her former clients include DirecTV, Epson, CNN, and Union Bank. Before becoming an entrepreneur she was Director of Marketing for a venture-backed San Diego internet company that sold to America Online in 2003.
As Felena launched her first business, Perspective Marketing, she found her passion for supporting other female entrepreneurs through leadership roles with several professional women’s organizations, including Ladies Who Launch and Women’s Global Network.
Her latest venture, Hera Hub, is a spa-inspired shared workspace and community for female entrepreneurs. This as-needed, flexible work and meeting space provides a productive environment for growing businesses. Hera Hub members have access to a professional space to meet with clients and to connect and collaborate with like-minded business owners, thus giving them the support they need to be prosperous. The business supports hundreds of freelancers, entrepreneurs, and nonprofits in over 16 industry segments.
After building three successful locations, she franchised the business and is expanding across the United States. Her next goal is to support over 20,000 women in the launch and growth of their business by 2020.
Felena is passionate about education, earning her Bachelor’s degree in Marketing from the University of San Diego and her MBA from California State University Dominguez Hills. She taught Marketing and Entrepreneurship at the Fashion Institute of Design & Merchandising and at California State University Dominguez Hills for the MBA online program for eight years.
Felena and Hera Hub have been featured in Inc Magazine, the BBC News, Forbes, and the New York Times. She has been nominated for numerous small business awards and has been rewarded for her efforts by winning the 2012 “Women Business Owner of the Year” award and the 2014 “Women Advocate of the Year” award from the San Diego chapter of the National Organization of Women Business Owners. In 2014 she also won the “Small Business Champion of the Year” award from the San Diego Small Business Administration.