Felena is a long-time entrepreneur and marketing maven. Her 20 year career has spanned from technology start-ups to digital marketing agencies. Some of her former clients include DirecTV, Epson, CNN, and Union Bank. Before becoming an entrepreneur she was Director of Marketing for a venture-backed San Diego internet company that sold to America Online in 2003.
As Felena launched her first business, Perspective Marketing, she found her passion for supporting other female entrepreneurs through leadership roles with several professional women’s organizations, including Ladies Who Launch.
Her latest venture, Hera Hub, is a spa-inspired shared workspace and business accelerator for female entrepreneurs. This as-needed, flexible work and meeting space provides a productive environment for growing businesses. Hera Hub members have access to a professional space to meet with clients and to connect and collaborate with like-minded business owners, thus giving them the support they need to be prosperous. The business supports hundreds of freelancers, entrepreneurs, and nonprofits in over 16 industry segments.
She has three company owned locations in San Diego and licensed locations in Phoenix, DC, and Sweden. with more cities launching soon. She’s on a mission to support over 20,000 women in the launch and growth of their business by 2020.
Felena is passionate about education, earning her Bachelor’s degree in Marketing from the University of San Diego and her MBA from California State University Dominguez Hills. She taught Marketing and Entrepreneurship at the Fashion Institute of Design & Merchandising and at California State University Dominguez Hills for the MBA online program for eight years.
Hera Hub has received national media attention from publications such as Inc Magazine, BBC, Bloomberg, Entrepreneur, Bloomberg, Mashable, and the New York Times – http://herahub.com/press.
AWARDS & RECOGNITION
“Women Who Mean Business Award” finalist – San Diego Business Journal, 2009 & 2012
“Women Business Owner of the Year” winner – National Association of Women Business Owners, 2012
“Women Who Move the City Award” finalist – San Diego Magazine, 2013 & 2014
“Women Advocate of the Year” winner – National Association of Women Business Owners, 2014
“Small Business Champion of the Year” winner – San Diego Small Business Administration, 2015
“Fastest Growing Business Award” winner – National Latina Business Women’s Association, 2016
“Cool Women Award” winner – Girl Scouts, 2017